Digital Strategy
for Small Businesses.
Websites · Branding · Social Media · Content Creation
Website Creation & Design
Custom websites built from scratch, integrated with your brand.
Branding
Color, typography, brand pillars, and growth strategy.
Social Media Management
Full social media approach across multiple platforms.
Content Creation
Photography, videography, editing new and existing content.
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Branding
A brand identity is more than a logo.
Strategy & coaching
- Brand strategy sessions tailored to your business goals
- Positioning and messaging coaching — know exactly what to say and how to say it
- Brand pillars and values definition
- Guidance on how to build and grow your brand over time
- Marketing strategy calls and ongoing advisory
- Recommendations on essential materials — cards, flyers, social accounts
Identity & design
- Custom brand kit — color palette, fonts, logo concept
- Visual identity built to stay consistent across every platform
- Social media templates and branded assets
- Clear brand pillars that guide every creative decision
- Businesses with defined identities attract the right clients
Lifestyle Brand
Warm, handmade
Click to explore
Family Law Office
Calm, trustworthy
Click to explore
Wellness Studio
Soft, grounded
Click to explore
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Social Media Management
A presence built on strategy.
What's included
- Content pillars tailored to your business
- Content schedule and calendar
- Caption writing and hashtag strategy
- Education on generating content independently
- Strategy calls to align on goals and direction
Paid & growth
- Paid social ad creation and management
- Google Ads strategy and setup
- SEO integration across platforms
- Performance reviews and ongoing optimization
- Audience growth strategy
Sample content calendar
One week — multi-platform strategy
Mon
Tue
Wed
Thu
Fri
Sat
Sun
9 AM
LinkedIn — Industry insight
LinkedIn — Behind the scenes
LinkedIn — Client spotlight
12 PM
Instagram — Carousel tips
3 PM
6 PM
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Content Creation
Content for any industry.
Photo
- Brand and product photography
- Portrait photography
- Social media photography
- Web and print ready
Video
- Corporate explainer videos
- Screen-recorded walkthroughs
- Short-form social video
- Voiceover and scripting
Edit
- Video editing of new or existing footage
- Photo retouching and color
- Content repurposing for new platforms
- Caption and subtitle integration
Graphics
- Static post design for social
- Story and reel templates
- Branded slide decks
- Print-ready assets
On-camera coaching & content direction.
Not sure how to show up on camera? Roth Digital Studio offers one-on-one coaching to help you find your presence, speak with confidence, and create content that actually represents you.
- On-camera presence and delivery coaching
- How to shoot your own content with a phone
- Lighting and framing basics for any space
- Short-form content strategy for social platforms
- Scripting and talking point preparation
- Remote or in-person sessions available
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